Biotene OTC Dry Mouth Competitor Remains On Market As GSK Litigates
Former Biotene owner Laclede ordered by US federal judge to stop using brand, now owned by GSK, to promote its competing line of Salivea dry mouth products. But judge rejected GSK’s request that the Salivea dry mouth product marketers are subject to a lifetime non-compete agreement.
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With Biotene Acquisition, Glaxo Tries Again In Dry Mouth Category
GlaxoSmithKline expands its consumer oral care business by acquiring Laclede's Biotene line of dry mouth products
With Biotene Acquisition, Glaxo Tries Again In Dry-Mouth Category
GlaxoSmithKline expands its consumer oral-care business with the acquisition of Laclede's Biotene line of products indicated for dry mouth, or xerostomia