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Prescription To Otc Switch FDA Advertising, Marketing & Sales

Innovation In OTC Switches Takes Multimedia Approach In US FDA Draft Guidance

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Executive Summary

Sponsors can point consumers to video displays, website information and mobile apps to help them choose products that have been switched from Rx to OTC. Draft guidance on innovative switch applications to be followed by rule-making in near future.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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