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Prestige Brands' Business Is Exclusively OTC Drugs As It Completes House Cleaning

Executive Summary

Prestige Brands has $69m deal to divest its household cleaning business, its final non-OTC assets.. The firm will keep its “power core” OTC brands including Monistat, Summer’s Eve and Goody’s as its marketing focus.

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Prestige's Monistat, Summer's Eve Brands Key Drivers In Consumer Health Focus

BC and Goody's OTC acetaminophen formulations perhaps are the firm's most known consumer health brands but they account for 12% of its revenues while its Monistat and Summer's Eve brands drove 27% of its sales in its latest quarter. The feminine hygiene brands' contribution, says a Jefferies analyst , will only grow with the firm selling its household care brands to focus entirely on the consumer health market.

Prestige's Monistat, Summer's Eve Brands Key Drivers In Consumer Health Focus

BC and Goody's OTC acetaminophen formulations perhaps are the firm's most known consumer health brands but they account for 12% of its revenues while its Monistat and Summer's Eve brands drove 27% of its sales in its latest quarter. The feminine hygiene brands' contribution, says a Jefferies analyst , will only grow with the firm selling its household care brands to focus entirely on the consumer health market.

Summer’s Eve Line Leads Prestige Brands' Growth On Former Fleet Products

Market-leading feminine cleansing and douche brand and other products added in Prestige Brands' 2017 acquisition of CB Fleet helped drive its North American OTC health care revenues up 6.6% to $212.1m in its fiscal 2018 fourth quarter. Full-year revenues for the division in North America grew 20.5% to $868.9m fueled by the addition of the Fleet business and consumption growth in the firm’s core OTC brands, Prestige Brands said.

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