Sensodyne Whitening Claims Receive Dim Review From UK Regulator
Executive Summary
Advertising Standards Authority reviewed claims GSK's GlaxoSmithKline Consumer Healthcare Trading Ltd. made online for Sensodyne True White after a Colgate-Palmolive Co. subsidiary argued that the toothpaste’s whitening effect was no greater than standard non-whitening toothpastes and challenged whether the claims that it was effective at whitening teeth were misleading.
You may also be interested in...
Colgate's UK Whitening Claims Shine On Clinical Data, Consumer Perception
Colgate substantiates claims in TV and online ads for Colgate Max White Expert White toothpaste and Max White toothbrush with clinical and consumer perception studies showing the products could make teeth “3 shades whiter” in five days.
Colgate Max White 'Instant' Benefit Claims Not Exaggerated Overall – ASA
A Colgate-Palmolive clinical study for Max White One Optic toothpaste adequately supports its "instantly whiter" advertising in the UK, but results were not so pronounced as to justify a "much whiter" claim, according to the Advertising Standards Authority. Procter & Gamble UK was the challenger in the case.
California Bill To Age-Restrict Sales Of Diet Pills Further Along Than Other States’ Legislation
CA, MA and NJ legislatures remain in session with bills active proposing regulations similar to NY law effective 22 April requiring retailers, including online, to ask for proof of age when customers buying consumer health products containing ingredients labeled or promoted for weight loss and bodybuilding benefits appear younger than 18.