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Mucinex Fast-Max Advertising Claim Exceeds Indications In NAD Review

Executive Summary

Review was second in two years by the Council of Better Business Bureaus' National Advertising Division of a challenge to Reckitt Benckiser ad claims for its Mucinex cough/cold line made by Procter & Gamble, which markets competing products including Vicks NyQuil and DayQuil brands.


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