Colgate Boosts Ad Spending Again After Organic Growth Falls Short
Colgate CEO Ian Cook expects brand investments will help boost organic sales 3%-5% in 2018. However, the firm's 24% increase in advertising and price cuts intended to spur product purchases failed to push sales to targets in the fourth quarter.
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Colgate targets at least 20% of its global media spending digitally as part of a larger marketing push to help counter marketplace uncertainties. It also is engaging in programs that create “meaning” for its brands and is engaging with consumers more on social media, says President and CEO Ian Cook.
Colgate-Palmolive will boost digital media spend in 2012, with 13% of total ad dollars dedicated to the medium. Firm has 45 Facebook pages for its brands and is forming partnerships with Yahoo!, Microsoft and Amazon.com
CHPA’s Regulatory, Scientific & Quality Conference rescheduled for 1-2 September and the Dietary Supplements Regulatory Summit for 16 September. Several spring conferences canceled due to Covid-19 will not be rescheduled, groups say.