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Pfizer Déjà Vu: Is It Time To Sell The Consumer Health Business?

Executive Summary

As Pfizer re-examines a potential sale of its consumer business, analysts expect it would attract suitors for its unit, with $15bn to $17bn a likely price, but also say it might be better off continuing to compete in the sector that accounted for around $3.4bn of its 2016 revenues.

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