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Activist Investor 'Buzz' Annoys Colgate CEO As Earnings Sting Shareholders

Executive Summary

Colgate CEO Ian Cook says speculation that recent organic sales misses and competitive pressure make company an activist investor target is “noise” and the firm will combat competitive pressure through increasing advertising, growing e-commerce and expanding its natural product lines.

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Colgate Boosts Digital Marketing 20% To Engage With Consumers

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