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Perrigo Predicts Upturn On OTC Private Label Breadth, Depth And Bandwidth

Executive Summary

Perrigo counts on its OTC private label dominance to thwart new store brand entries and give it a leg-up in e-commerce sales, which are growing at 50% year-to-year. Private label is "a distinctly different business than the national brand space," says consumer health executive Jeffrey Needham.


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