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Advertising, Marketing & Sales Regulation Drug Safety

Rx Ad Studies Target Risk Info Location, Efficacy Framing, Oncology Products

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Executive Summary

Flurry of new studies brings tally of FDA research projects on Rx drug promotion to 43; the 14 in progress and 7 pending peer review or recently published have a total cost of $15.5m.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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