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Prestige Brands Acquires C.B. Fleet, Boosts Women’s OTC Platform

Executive Summary

Prestige Brands makes the deal three weeks after divesting the slower-selling Massengill douche brand and as it makes a top marketing priority of growing sales of its Monistat yeast treatment line.

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Deal For TheraTears Emphasizes Prestige Is A Consumer Health Business, Akorn Isn't

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Prestige's Monistat, Summer's Eve Brands Key Drivers In Consumer Health Focus

BC and Goody's OTC acetaminophen formulations perhaps are the firm's most known consumer health brands but they account for 12% of its revenues while its Monistat and Summer's Eve brands drove 27% of its sales in its latest quarter. The feminine hygiene brands' contribution, says a Jefferies analyst , will only grow with the firm selling its household care brands to focus entirely on the consumer health market.

Prestige's Monistat, Summer's Eve Brands Key Drivers In Consumer Health Focus

BC and Goody's OTC acetaminophen formulations perhaps are the firm's most known consumer health brands but they account for 12% of its revenues while its Monistat and Summer's Eve brands drove 27% of its sales in its latest quarter. The feminine hygiene brands' contribution, says a Jefferies analyst , will only grow with the firm selling its household care brands to focus entirely on the consumer health market.

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