Twitter Rx Drug Promos: FDA Studies Best Way To Convey Risk Info
Agency to assess whether individuals have greater retention of risk information if it is included directly in online communications with limited character space rather than via a link.
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Lilly recommended testing use of embedded Twitter cards to convey safety information and PhRMA proposed studying a universal graphic symbol or FDA's logo.
Flurry of new studies brings tally of FDA research projects on Rx drug promotion to 43; the 14 in progress and 7 pending peer review or recently published have a total cost of $15.5m.
US FDA will assess value of including 1-800 number and print ad in broadcast commercials; it is among 42 direct-to-consumer studies the agency has undertaken, 13 of which are in progress.