Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Sinex Says 'Clear Your Head' To Launch Oral Dosage, Mist Sprays

Executive Summary

P&G will promote its re-launched Vicks Sinex nasal decongestant brand with an ad campaign that will feature the tagline, “The Clear Your Head Medicine.”

You may also be interested in...



Year-Round Vicks Advertising Part of P&G's Greater Reach Strategy

P&G’s Vicks brand will advertise year round since 40% of colds hit during times other than winter, P&G Chief Brand Officer Marc Pritchard says. The strategy also is part of the firm’s push to grow media reach for certain brands by as much as 20%.

Year-Round Vicks Advertising Part of P&G's Greater Reach Strategy

P&G’s Vicks brand will advertise year round since 40% of colds hit during times other than winter, P&G Chief Brand Officer Marc Pritchard says. The strategy also is part of the firm’s push to grow media reach for certain brands by as much as 20%.

P&G Keeps Direct-to-Consumer In Perspective, Retail Distribution Primary

Procter & Gamble remains focused on conventional retail sales, though it will continue to leverage the DTC distribution channel for several categories, CFO Jon Moeller says. Health care sales in the firm's latest quarter jumped 7%, outperforming other sectors.

Related Content

Topics

Related Companies

UsernamePublicRestriction

Register

LL1133833

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel