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Manufacturing, Advertising Coalition Tackles Digital Ad-Block Devastation

Executive Summary

P&G and Unilever work with Google and advertising experts worldwide to form the Coalition for Better Ads aiming for new online advertising standards. The coalition has not yet determined whether Google would provide better placement for ads complying with the standards.

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'Slow-Growth' Global Trend Shakes Up P&G Product Strategy Start To Finish

P&G’s health care segment advanced 4% in the third quarter to $1.84bn, but sales declined for its other business units, a trend the firm sees worldwide across consumer industries. CFO Jon Moeller unveils the firm’s “irresistible superiority” product development strategy to counter slower global consumer spending.

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