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ABPI votes for new code of practice that will restrict branded giveaways in the UK

This article was originally published in SRA

Executive Summary

Members of the Association of the British Pharmaceutical Industry have voted for a new code of practice that aims to improve transparency in its dealings with healthcare professionals and make it a more credible partner in the healthcare system1. One measure intended to achieve this will do away with branded giveaways for healthcare professionals; the measure attracted criticism by smaller firms earlier this year.

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