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BioPharmaceutical United States Business Strategies

Infirst Extends Mylanta Brand With Nighttime Product, Chewable Tablets

This article was originally published in The Tan Sheet

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Executive Summary

Infirst changes the Mylanta Maximum Strength lemon-mint liquid with a "smoother, creamier formulation" and adds a vanilla caramel-flavored version and another liquid product, Mylanta Tonight, featuring a honey chamomile flavor. Also new are Mylanta Gas Minis chewable anti-gas tablets.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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