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Monistat 'Eliminates' Odor Claim Fails NAD Review From RepHresh Firm Challenge

This article was originally published in The Tan Sheet

Executive Summary

Prestige Brands agreed to discontinue claims that its Monistat Stay Fresh Gel “eliminates” odor “for 3 days in just one use” after the National Advertising Division determined clinical studies behind the statements could not support claims. Competitor Church & Dwight challenged the ad claims.

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