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'Migraine Experience' Debuts Excedrin Advertising By Glaxo/Novartis JV

This article was originally published in The Tan Sheet

Executive Summary

Excedrin Migraine’s multi-channel campaign, the first major promotion for the brand since moving into the Glaxo/Novartis JV, incorporates "augmented reality" technology for a window into the struggles of migraine sufferers.

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