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Mucinex, Zyrtec Online Strategies Score While Most OTC Brands Miss

This article was originally published in The Tan Sheet

Executive Summary

RB's Mucinex brand ranks highest among OTC drug brands evaluated in digital research firm L2’s Digital IQ Index, which found the OTC sector ranked last in digital ad spend among the top 10 industries. OTC product brands tend to be unsophisticated online and do not adequately link products to points of purchase.

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