C&D Promotes Clean & Fresh As Oral Care Competitors Brace To Boost Ads
This article was originally published in The Tan Sheet
Executive Summary
Church & Dwight promotes the launch of its Arm & Hammer Truly Radiant Clean & Fresh collection with a national ad campaign featuring actress Alison Sweeney. P&G and Colgate also plan to boost ad spending behind core categories, including oral care, after a temporarily lull.
You may also be interested in...
Colgate Weighs Subscription Sales In Oral Care E-commerce Strategy
Colgate is investing in an e-commerce strategy that includes analyzing consumer behavior to facilitate more purchases online.
Colgate Weighs Subscription Sales In Oral Care E-commerce Strategy
Colgate is investing in an e-commerce strategy that includes analyzing consumer behavior to facilitate more purchases online.
P&G Restores Volume Growth In Beauty, Grooming After Pricing Run
Procter & Gamble reports strong consumer spending in the US and Europe after a 3% increase in product pricing over the past year. Dragging on fiscal third-quarter results, sales of SK-II in China fell 30% for the January-March period, while lower incidence of cough and cold impacted Health Care performance.