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C&D Promotes Clean & Fresh As Oral Care Competitors Brace To Boost Ads

This article was originally published in The Tan Sheet

Executive Summary

Church & Dwight promotes the launch of its Arm & Hammer Truly Radiant Clean & Fresh collection with a national ad campaign featuring actress Alison Sweeney. P&G and Colgate also plan to boost ad spending behind core categories, including oral care, after a temporarily lull.

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