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GSK/Novartis Support For Benefiber Claims Too Thin To Convince NARB

This article was originally published in The Tan Sheet

Executive Summary

Referring to rather than providing two studies was GSK/Novartis' downfall in arguing before the National Advertising Review Board to support Benefiber regularity claims. GSK/Novartis questions the panel’s "refusal to accept the full translations of two confirmatory studies referred to in the record."

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