OTC Firms Can Open 'Critical Window' To Influence Shoppers – WebMD
This article was originally published in The Tan Sheet
A WebMD survey found two-thirds of consumers do research before purchasing OTCs, so marketers should interject their brand message within that window. During a recent CHPA webinar, WebMD consumer market experts discussed ad strategies to replace messaging that blankets all consumers at every point in the research process.
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