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OTC Firms Can Open 'Critical Window' To Influence Shoppers – WebMD

This article was originally published in The Tan Sheet

Executive Summary

A WebMD survey found two-thirds of consumers do research before purchasing OTCs, so marketers should interject their brand message within that window. During a recent CHPA webinar, WebMD consumer market experts discussed ad strategies to replace messaging that blankets all consumers at every point in the research process.

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