Ugly By Nature Toothpaste Invites All Comparisons, Crowd-Funding Too
This article was originally published in The Tan Sheet
Executive Summary
Ugly by nature begins selling on its website in November, touting its unsightly-but-good-for-you toothpaste as a truly natural "new breed" with benefits over both mainstream and natural competitors. It is in distribution discussions with big box retailers while developing an aluminum-free antiperspirant/deodorant line.
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