New Contender In Race To Plant ‘Natural’ Flag Wields Consumer View
This article was originally published in The Tan Sheet
While industry trade associations and research groups develop or already offer certifications so firms can tell consumers their products are approved as natural by expert evaluators, Organic & Natural Health Association approaches the challenge from the viewpoint of consumers wanting to know.
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CRN urges FDA to mirror the USDA National Organic Program's tiered approach to organic claims in a regulation on the use of “natural” in supplement and food labels. The agency should allow natural labeling beyond raw ingredients and single-ingredient products, says CRN.
"Doctor Trusted" certificates were based on two doctors "superficially" reviewing products online without actually evaluating the products or determining whether advertising claims were supported.
FDA notes three citizen petitions asking the agency to define “natural” for use in food labeling and one asking it to prohibit the term on labels in addition to federal courts requesting administrative determinations,. But a rulemaking might not be the outcome, and any decision will be a long time in coming.