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Covert Digital Marketing Spreads At Expense Of Consumer Trust – FTC’s Brill

This article was originally published in The Tan Sheet

Executive Summary

Health care product firms and other marketers targeting consumers’ digital devices must keep privacy concerns top-of-mind, says FTC member Julie Brill. Disclosing that they track personal data is crucial for companies to avoid a backlash from consumers, who already are turning to ad-blocking apps and programs.


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