‘Fitness Continuum’ Moves Consumers From Weight Loss To Sports Nutrition Segments

This article was originally published in The Tan Sheet

28 Aug 2015
News

Eileen Francis eileen.francis@informa.com

Executive Summary

A Dupont Nutrition & Health global survey identifies a “food and fitness continuum” of consumers transitioning from using weight loss products to sports nutrition. Dupont identifies consumers on the continuum as “motivated strugglers,” “enlightened actives” or “personal record performers.”

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‘Fitness Continuum’ Moves Consumers From Weight Loss To Sports Nutrition Segments

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