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Consumer Belgium Netherlands

NBTY Brand Mission Moves Into Personal Care Space

This article was originally published in The Tan Sheet

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Executive Summary

NBTY purchases the Dr. Organic/Organic Doctor personal care line, continuing its focus on building its branded consumer business, especially internationally. The deal allows the firm to diversify its health and wellness portfolio and accelerate its entry to the mass market beauty and skin care category.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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