FTC Endorsement Guide Offers Refresher On Social Media Compliance Etiquette
This article was originally published in The Tan Sheet
Executive Summary
FTC’s updated FAQ tackles questions stakeholders have been asking about its Endorsement Guide, including the appropriate way to provide disclosures on social media platforms and the responsibilities of companies using large networks of bloggers and other influencers to promote products.
You may also be interested in...
Supplement Adverse Event Reports Sprout In Fertile Field Of Social Media
Compliance with FDA regulations on supplement marketers reporting serious adverse events means scrutinizing all information about a product on social media pages the same way a firm would comments that consumers or other parties submit by using contact information on product labeling.
P&G, U.K. Ad Authority Clash Over YouTube Channel Disclosures
Firm maintains that disclosures visible to U.K. consumers who watch videos on its "Beauty Recommended" YouTube channel - such as "brought to you by Procter & Gamble" – are adequate and go beyond measures taken by competitors. However, the Advertising Standards Authority says the content's "commercial intent" must be clear even before such videos are opened.
FTC Brings Dot-Com Disclosure Guide To Social Media, Mobile Era
Revised online advertising disclosure guidelines detail FTC’s expectations for how advertisers should craft disclosures in the world of social media and mobile devices.