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Advertising Claims Review Roundup: Iovate, Silver Star, Philosophy

This article was originally published in The Tan Sheet

Executive Summary

Iovate Six Star claim earns its stars; Silver Star nixes TestCalmer; and Philosophy resonates at NARB.

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Industry News Roundup

Nexium 24HR Sample Pack Approved; Boots Protection Claims Imply Prevention; Support of Philosophy serum is “inherently arbitrary,” NAD said; Nestle Formula Comparative Claims Apply Across Entire Category; Happy consumers OK for U.K. e-cig ads; Manzo Scouts Probiotic Path At FDA and Ingredion acquires Penford.

EMA Says Yes To Eight New Medicines, Holds Fire On Others

The European Medicines Agency today announced the new medicines it believes should be approved for use across the EU.

EU Thumbs Up Signals First-Ever Approval For Leo’s Tralokinumab

Leo’s moderate-to-severe atopic dermatitis drug is set to be approved for the first time worldwide.

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