Private Label: A Riddle Wrapped In A Mystery Inside An Enigma For Major Supplement Manufacturers
This article was originally published in The Tan Sheet
GNC looks at restoring growth to its private label and contract manufacturing business and Vitamin Shoppe works on getting its business growing, but NBTY continues to lament the drag the segment is having on its overall growth.
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Acting CEO Robert Moran says' GNC's investment in two loyalty programs, store redesigns in pilot locations, opening an Amazon online storefront and training store clerks to help customers pick products is in "still early days … but it looks like we are headed in the right direction."
The firm during the July-September period launched in one store a test layout designed to engage customers with brands, products and sales staff and help guide their purchasing decisions.
Watts heads Vitamin Shoppe; Mead Johnson CFO Leemputte leaving; MusclePharm makes branding chief, CFO changes.