Benzac Acne Treatment Stages Dramatic Launch In Instagram Video Series
This article was originally published in The Tan Sheet
Executive Summary
Galderma reaches out to teens on Instagram to promote Benzac Acne Solutions. The firms say the series is the first-of-its kind and features 22 short episodes that will run for three weeks, connecting teens with the brand through the common experience of acne.
You may also be interested in...
FTC Will Ask Congress To Sharpen Monetary Relief Authority Dulled By Supreme Court Ruling
Justice Breyer suggests FTC ask Congress to strengthen its enforcement rules. It is “free to ask Congress to grant it further remedial authority,” according to court opinion stating a rule the FTC has wielded for forty years to impose financial penalties doesn’t grant it authority to obtain equitable monetary relief.
Direct Seller’s Advertising Mixing Boosting Health With Building Wealth Made Known To FTC
Bulavita didn’t respond to Direct Selling Regulatory Council’s inquiry on claims its supplements could boost the immune system against COVID-19. In an assessment of the claims, the industry self-regulation group it would refer its questions to the FTC.
P&G Begins US Price Increases In Baby And Feminine Care, Could Expand To Health, Beauty
P&G plans up to double-digit price increases in US baby care, feminine care and adult incontinence and will analyze raw material costs and foreign exchange impacts in its other product categories for other pricing changes.