Low Social Media Profile Keeps OTC Switches Out Of Conversations
This article was originally published in The Tan Sheet
Executive Summary
OTC marketers should promote benefits of OTC switches in social and traditional media, says Edelman PR Managing Director Peter Segall. Speaking at CHPA’s conference, he said companies must also tie switches and OTCs generally into online self-care searches.
You may also be interested in...
Manufacturing, Advertising Coalition Tackles Digital Ad-Block Devastation
P&G and Unilever work with Google and advertising experts worldwide to form the Coalition for Better Ads aiming for new online advertising standards. The coalition has not yet determined whether Google would provide better placement for ads complying with the standards.
Manufacturing, Advertising Coalition Tackles Digital Ad-Block Devastation
P&G and Unilever work with Google and advertising experts worldwide to form the Coalition for Better Ads aiming for new online advertising standards. The coalition has not yet determined whether Google would provide better placement for ads complying with the standards.
MoCRA’s Adulteration Ambiguity And FDA’s New Cosmetic Recall Authority: Attorney Weighs In
The US FDA should use guidance or rulemaking to clarify MoCRA provisions related to adulteration, Amin Wasserman Gurnani attorney Angela Diesch suggested at the Independent Beauty Association’s Cosmetics Convergence Spring Symposium. Attendees also sought her take on whether the agency’s new recall authority is likely to spell an increase in cosmetic product recalls.