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P&G’s Potential Personal Care Brands Divestment Sparks Analyst Support

This article was originally published in The Tan Sheet

Executive Summary

P&G could divest, at one fell swoop, prestige fragrances, makeup brands Cover Girl and Max Factor, and salon and small retail hair-care brands, analysts speculate, following reports that the firm is exploring a possible sale or IPO of personal care and beauty brands en masse.

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