Omega Marks The Alpha Of Perrigo’s OTC Brand Play
This article was originally published in The Tan Sheet
Executive Summary
The deal expands Perrigo’s distribution footprint from less than 10 to more than 40 countries, but also points toward marketing branded OTCs in some of Omega’s European markets. But another growth driver is in its generic OTC wheelhouse – retailers offering more store brand products, says Perrigo CEO Joseph Papa.
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