Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

GNC Mines Gold Card Data To Engage, Retain Customers

This article was originally published in The Tan Sheet

Executive Summary

Each GNC “mySource” brochure “is based on the things that the customers told us mattered most,” says CEO Mike Archbold. Gold Card data are “an enormously rich asset in terms of understanding who the customers are,” says consultant Peter Miles-Prouten.

Advertisement

Related Content

GNC's Turnaround Moves Ahead On Email Addresses, Amazon Launch
GNC Makes Change At Helm As Revenue Decline Continues

Topics

Related Companies

Advertisement
UsernamePublicRestriction

Register

PS107540

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel