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Alka-Seltzer ‘Apples-To-Oranges’ Comparison With NyQuil Smells Rotten To NAD

This article was originally published in The Tan Sheet

Executive Summary

Bayer discontinues an ad comparing Alka-Seltzer Plus Night Cold & Flu, which is indicated for nasal decongestion, with P&G's NyQuil Cold & Flu, which is not. The review centered on NAD's “apples to oranges” principle that marketers should not mislead on the similarities of competing formulas.

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