Energy Drinks In Canada Pump Up Vitamins But Exaggerate Benefits
This article was originally published in The Tan Sheet
Consumer confusion over the products’ nutrient benefits might not be cleared up despite Canada’s regulatory re-categorization in 2014. Researchers found on-package labels and marketing highlighted nutritional attributes such as immune support and antioxidant properties.
You may also be interested in...
HBW Executive Decisions: Perrigo Americas, Nutraceutical International Helm Changes, ABC Farnsworth Award, More
Myos Rens hires Eric LeGrand as special advisor for sports nutrition; Perrigo Consumer Americas chief Jeff Needham will be succeeded by Rich Sorota; Nutraceutical International appoints Monty Sharma to replace Chad Clawson at the helm; American Botanical Council’s Farnsworth Award goes to Rachel Mata; and Herbalife’s John Agwunobi will be chairman as well as CEO.