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Theraflu Disclaimer Exceeds NAD Expectations For Consumer Comprehension

This article was originally published in The Tan Sheet

Executive Summary

Novartis’ substantiation fails to support onset of action claims for Theraflu Multi-Symptom Severe Cold in TV, online and print ads, according to a NAD review of a challenge by Pfizer. NAD says a disclaimer in the ads contradicted rather than limited an onset of action claim, and likely was missed by consumers anyway.

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