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Systems Approach Will Bridge Self-Care Gap, Reveal OTC Industry Opportunities

This article was originally published in The Tan Sheet

Executive Summary

In a guest commentary, self-care expert Bill Soller recommends that the drug industry and health care providers improve their understanding of consumer behavior in using OTC drugs and other self-care products through studies on responsible OTC medication use, technology and self-care, and novel paradigms for OTC availability.

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