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P&G’s “Experiential” Crest Be Among Oral Care Launches

This article was originally published in The Tan Sheet

Executive Summary

Crest Be is positioned as toothpastes that combine unexpected flavors with refreshing cleansing benefits. Oral care product launches, plus new entries other categories, “should contribute to strong top-line momentum in the back half” of the firm’s fiscal 2014, says CFO Jon Moeller.

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