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Vitamin Shoppe Hones Innovation As Tip Of Spear For Growth

This article was originally published in The Tan Sheet

Executive Summary

“We're not seeing as many new and unique products as we were four years or five years ago,” CEO Tony Truesdale says. The manufacturer and retailer is adding health and wellness devices to its stores and continues with plans to open 60 stores in both 2014 and 2015.

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