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P&G’s Secret Clinical ‘100% Odor Protection’ Claim Fails NAD Sniff Test

This article was originally published in The Tan Sheet

Executive Summary

P&G’s testing demonstrates “a high level of overall effectiveness of Secret Clinical Strength” but does not support the quantified and absolute “100% Odor Protection” claim, NAD says. The CBBB division says P&G also should discontinue “No White Marks” claims in certain contexts, as challenged by competitor Unilever.

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