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Consumer Health Care New Products Roundup

This article was originally published in The Tan Sheet

Executive Summary

Amazing Grass product restores pH; GoGargle takes gargling to next level; Mission introduces pre-pregnancy vitamins; First OTC PPI launches in Canada; and WellPath offers personalized supplements.

Amazing Grass product restores pH

Consumers can “restore and reset their bodies to peak condition with Alkalize and Detox Green SuperFood,” supplement maker Amazing Grass says. The supplement is designed to help the body achieve ideal pH levels and remove preservatives and heavy metals, the Newport Beach, Calif., firm said in an Oct. 16 release. The supplement contains beet root, parsley, turmeric and apple pectin and is certified organic, non-GMO, raw and free of dairy, gluten and soy. A 30-serving canister sells for suggested retail price of $29.99 and 15-single serving packets sell for $21.99, the firm says.

GoGargle takes gargling to next level

With the arrival of cough and cold season, husband-and-wife team January and Tim O’Connor launch GoGargle to sooth sore throats, according to an Oct. 22 release. When dropped in 4 to 6 ounces of warm water, the effervescent tablets improve traditional gargling by adding soothing ingredients honey, chamomile, aloe and mint, in addition to salt. O’Connor Companies LLC, of Scottsdale, Ariz., says the tablets are easy to use on the go and can help reduce inflammation and fight bacteria related to sore throats. A 10-count pack of GoGargle tablets sells for $5.99 at Walgreens.

Mission introduces pre-pregnancy vitamins

Mission Pharmacal Co. launches CitraNatalbasic to help women trying to conceive “fuel up on the critical nutrients their babies will be hungry for as they develop,” the San Antonio, Texas, firm announced Oct. 22. The pre-pregnancy product includes folic acid, calcium and Royal DSM NV’s life’s DHA omega-3s. It is formulated to ease gas and bloating associated with some supplements containing alternative calcium sources, the firm adds. It is available exclusively at Amazon.com for $30 for 30 vitamin and mineral tablets and 30 life’s DHA softgels.

First OTC PPI launches in Canada

OLEX, the first proton pump inhibitor available without a prescription in Canada, launched this fall, Pendopharm announced Sept. 17. The omeprazole delayed-release tablets will be behind the counter in Canada, even though PPIs have been available OTC in the U.S. for more than 10 years. The Montreal firm says the 24-hour heart burn reliever could begin to work as fast as in one day, but could take three to five days for some to feel the full the effect.

WellPath offers personalized supplements

WellPath Creations LLC hopes to redefine the supplement market and tap into consumers’ desire for personalized medicine by launching customized supplement mixes and a program to help consumers be healthier, the New York firm said in a Sept. 17 release. WellPath will recommend supplement capsules and powders to create a balance of daily nutrients consumers need based on a detailed online consultation with consumers about their health and wellness goals. The firm will continue to monitor and adapt the program to fit consumers’ changing needs, it says. The assortment of supplements comes packaged in boxes with day-of-the-week compartments for convenience, and the mixes are less expensive than buying full sized containers of each supplement in the mix, according to the firm’s website.

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