Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

NAD Advises Disclosures For Native Advertising Ahead Of FTC Guidance

This article was originally published in The Tan Sheet

Executive Summary

Ads designed to blend in with the platform where it appears can mislead consumers that the material is news content. Firms employing native advertising or sponsored content marketing should disclose their affiliation with external websites or links until FTC releases guidance, attorneys and NAD staffers say.

You may also be interested in...



FTC Commissioners Seem POM-Skeptical In Claims Hearing

“The idea that this company has built these health claims on bogus science is wrong,” says POM Wonderful counsel Edward Lazarus. But commissioners reviewing appeals of FTC’s challenge against POM’s claims for its pomegranate products appeared to believe the company made a number of implied disease claims.

OTC Sunscreen Ingredients’ Environmental Impacts Likely To Be Growing Discussion, Including At US FDA

Designating new “critical habitats” off US shores, as proposed by the National Marine Fisheries Service, would require federal agencies “to ensure that actions they plan to undertake, fund, or authorize do not destroy or adversely modify that habitat.” That could factor in the US FDA’s OTC sunscreen review program and potential follow-up on a 2018 citizen petition calling for a ban on "coral-killing" UV filters.

California Air Board Grapples With VOC Reduction Feasibility Issues

The CARB's latest draft moves it closer to amending the state’s Consumer Products Regulation to mandate further reductions in volatile organic compounds in selected personal-care products. Personal fragrance products are targeted for steep cuts, but feasibility questions have the board exploring options.

Topics

UsernamePublicRestriction

Register

ID1130879

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel