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SmartX “Brain Supplement” Firm Should Rethink Its Product Claims – NAD

This article was originally published in The Tan Sheet

Executive Summary

Cerebral Success submitted studies that did not test SmartX products or similar formulas, but were limited to findings on separate ingredients. NAD also said even when using the disclaimer “designed to,” an advertiser must provide reasonable support a product will “deliver the touted benefits to consumers.”


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