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Church & Dwight Narrows Focus In Brand Support To Stretch Results

This article was originally published in The Tan Sheet

Executive Summary

Product lines the firm is focusing on include Vitafusion adult and L'il Critters children’s gummy vitamins and Arm & Hammer personal care products. CEO Jim Craigie says “bigger bang for the buck” in advertising and stretching R&D spending across a brand’s line of products help drive better results.

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