Church & Dwight Narrows Focus In Brand Support To Stretch Results
This article was originally published in The Tan Sheet
Product lines the firm is focusing on include Vitafusion adult and L'il Critters children’s gummy vitamins and Arm & Hammer personal care products. CEO Jim Craigie says “bigger bang for the buck” in advertising and stretching R&D spending across a brand’s line of products help drive better results.
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The court included its decision on Amarin’s ’s petition for a writ of certiorari among the single-line denials of nearly 200 appeals to consider decisions in civil litigation and convictions in criminal cases. However, Amarin still eyes curbing competition from omega-3 supplements.