As Healthy Eating Bites Into Supplement Sales Growth, Basic Drivers Provide Traction
This article was originally published in The Tan Sheet
In the first half of 2014 U.S. vitamin product sales have been flat, around 1% to 1.5% monthly growth compared to 6% to 8% in the first half of 2013, according to market research. Factors contributing to the drop include increased competition from fortified foods, imports and specialized product offerings.
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