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As Healthy Eating Bites Into Supplement Sales Growth, Basic Drivers Provide Traction

This article was originally published in The Tan Sheet

Executive Summary

In the first half of 2014 U.S. vitamin product sales have been flat, around 1% to 1.5% monthly growth compared to 6% to 8% in the first half of 2013, according to market research. Factors contributing to the drop include increased competition from fortified foods, imports and specialized product offerings.

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