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Home Beauty Devices Receive Praise, But Are Market’s “Best-Kept Secret”

This article was originally published in The Tan Sheet

Executive Summary

Findings of high satisfaction among at-home beauty-device users, but low awareness among consumers overall, lead Kline & Co. to dub the products “beauty’s best-kept secret.” The global market for home beauty devices grew 20% in 2013, with penetration greatest in China, according to the firm’s report.

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