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Vitamin Shoppe Builds Manufacturing Strength, Adds Sports Brands

This article was originally published in The Tan Sheet

Executive Summary

Acquiring FDC Vitamins, which does business as Nutri-Force Nutrition, expands Vitamin Shoppe’s manufacturing capabilities, improves its positioning against online discounters of vitamins and supplements, and accelerates its product development process, says CEO Anthony Truesdale.

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Turnaround Lagging, Vitamin Shoppe Heeds Hedge Fund Direction

Shah Capital Management, with 17.7% of Vitamin Shopper shares, and Vintage Capital Management , which owns 14.8%, will appoint three of five replacements to Vitamin Shoppe's board and will have a say in the other two. Vitamin Shoppe also will sell its under-performing contract manufacturing unit and tender, subject to ratification by Shah and Vintage, up to $25m of its common stock at a per-share price not to exceed $5.

Vitamin Shoppe Unlocks Customers’ Potential By Mining Purchasing Data

Vitamin Shoppe mines customer shopping data for cross-category promotions that “unlock the value” of average customers who buy about 14% of their wellness products from the firm. It reported total sales growth of 3.9% in the fourth quarter to $304.9m, but a $2.2m loss for its contract manufacturing business.

In Brief

Ramirez appointed FTC chair; budget sequester slows FDA travel, training; ChromaDex divests BluScience brand; Omega Protein buys whey firm; Vitamin Shoppe absorbs integration costs; Vitacost trims net loss in Q4; chemical regulation champion Lautenberg to retire; USANA expands in China.

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