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Pinterest Contestants Likened To Endorsers In FTC’s Evolving Digital Regs

This article was originally published in The Tan Sheet

Executive Summary

FTC takes a closer look at contests run on social media site Pinterest, which could impact nutritional and personal care product marketers using the platform. An FTC letter to shoe and accessories marketer Cole Haan updates marketers on the commission’s thinking on endorsements and social media, attorneys say.

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